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Marketing Coordinator

Company: Planet Technology
Location: Agawam
Posted on: January 13, 2022

Job Description:

Planet Technology is seeking a Marketing Coordinator - Americas to join our client's rapidly growing global marketing team.
Location: Boston areaThe Marketing Coordinator will work with a multi-functional team, reporting to the Marketing Manager Americas, to drive local marketing and demand generation activities while supporting sales efforts. They are looking for an enthusiastic individual who is looking to join a fast-paced marketing team to accelerate their marketing career.The ideal candidate will have previous experience in B2B technology marketing, managing pipeline-generating marketing activities.
YOUR RESPONSIBILITIES:

  • Responsible for event management planning and execution (seminars, tradeshows, conferences, webinars); including budgeting, scheduling, logistics, content development, creative themes, promotion, post-event activities and success measurement
  • Support with lead generation activities, including organizing third party media partnerships, content syndication campaigns, digital marketing support and much more
  • Manage the marketing-to-sales funnel using our CRM and marketing automation tools
  • Support ABM campaign implementation
  • Help to maintain and enhance brand awareness for the Company and its products
  • Support marketing campaigns through a variety of channels and activities including social media management, website updates, email marketing and digital channels
  • Marketing reporting and ROI measurement
    YOUR QUALIFICATIONS:
    • Bachelors Degree in Marketing or Communications and experience within the technology space preferred
    • 3+ years of relevant marketing experience in B2B marketing
    • Excellent copywriting and communication skills
    • Experience in using CRM and marketing software such as Salesforce, HubSpot/Marketo, Zoom and Google Analytics and Google Ads
    • Results oriented; able to establish clear expectations, objectives and priorities and track progressby Jobble

Keywords: Planet Technology, Springfield , Marketing Coordinator, Advertising , Agawam, Massachusetts

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