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Field Marketing Representative

Company: FlowerHire
Location: Great Barrington
Posted on: November 26, 2022

Job Description:

Overview
A cannabis operator in Western Massachusetts is seeking a Field Marketing Specialist to join their Marketing Department. Someone to be responsible for assisting the Marketing Manager in the annual planning, development, managing and evaluation of field marketing plans within an assigned territory. The Field Marketing Specialist will be tasked with proactively planning and executing retail marketing initiatives that align with big picture marketing strategies and support sales goals/objectives.
Responsibilities
--- Develop, plan and execute field marketing plans that effectively support the company and its brand.
--- Understand and leverage consumer insights and segmentation research to direct and influence regional programming.
--- Ensure local marketing programs that are activated are vetted, legal approval obtained, and compliant.
--- Responsibilities include the allocation of resources, budget review and reconciliation, approval and submission of all expenses, and adherence to all company and governmental regulatory policies.
--- Manage the Marketing budget for designated territory.
--- The aptitude to understand and translate brand strategy as well as targeting and positioning for the development of actionable marketing/sales-related retail initiatives.
--- Prospect and identify local marketing opportunities for brand fit that support the marketing and sales objectives/strategies.
--- Submit regular programming execution evaluations and updates as requested by the Marketing Manager.
Required Skills


  • Qualifications
    --- 2+ years of marketing experience in a related role in the cannabis and/or traditional CPG space.
    --- A deep understanding of the job function and comfortability working at the intersection of marketing and sales.
    --- Ability to follow through on marketing projects from inception to completion.
    --- Ability to analyze consumer insights, sales, and volume data to identify market opportunities to endorse brand development.
    --- Fundamental knowledge of marketing principles, practices, tactics, and tools.
    --- Strong interpersonal and communication skills are required.
    --- Must be able to make decisions independently and recommend viable solutions to issues.
    --- Proficiency with Microsoft Office applications and additional software programs for marketing/creative design.
    --- Must have a team-first, collaborative mindset.
    --- Ability to work well in a fast-paced, ever-changing environment.
    --- Exceptional time management skills with the ability to multitask.
    --- Must have excellent customer service skills with the ability to work with both internal and external customers.
    --- Detail and results orientated.
    --- The highest degree of ethics and professional conduct at all times.
    --- Bachelor's degree required.

    Desired Skills

    • Field Marketing: 2 years (Preferred)
    • Promotional Marketing: 2 years (Preferred)
    • Retail Marketing: 1 year (Preferred)
    • Management: 1 year (Preferred)

      About FlowerHireFlowerHire is on a mission to build a conscious cannabis community, one hire at a time. As the leading Cannabis Talent Agency and Platform in North America, FlowerHire has filled hundreds of positions in over a dozen US states since our inception in 2017, prior to California fully legalizing. FlowerHire works with marquee brands and multi state operators in all parts of the cannabis vertical. FlowerHire believes that the cannabis movement will continue to positively impact the human condition more than any other emerging industry in modern history. Our core values include Community, Authenticity, Transparency, and Execution. FlowerHire provides retained Executive Search and Contingent Staffing services for strategic hiring support. For candidates, FlowerHire offers white glove career support for those entering the exciting, but often misunderstood, Cannabis industry.BenefitsBenefits:

      • 401(k)
      • Dental insurance
      • Employee discount
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Referral program
      • Vision insurance

        Equal opportunity employerFlowerHire is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Keywords: FlowerHire, Springfield , Field Marketing Representative, Advertising , Great Barrington, Massachusetts

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