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Current College Students - Marketing Intern (Summer 2019)

Company: MassMutual
Location: Springfield
Posted on: November 8, 2018

Job Description:

Early Career Internship Program

Why should I consider MassMutual?

At MassMutual, we are looking for and investing in students who will become tomorrow's future business leaders. The MassMutual Early Career Internship Program is an 11-week summer internship in which you will help solve business problems, develop both the professional and leadership skills needed to build a successful career in a diverse and established Fortune 100 Company while having fun and building relationships that will last a lifetime. With internships in Finance, Investment Management, Marketing and Insurance Operations, you can explore the career path that is right for YOU!

A Few Potential Areas of Work:



Branding Marketing/Social Media

- Assist in the social listening review for insights and analysis, produce posts in a streamlined manner between our content and in house creative teams, develop a social reporting dashboard

Consumer Insights

- Work with senior staff to design, implement, and manage primary market research projects; secondary data analysis; synthesize insights across data sources and studies

Brand Strategy

- Develop and implement long-term engagement for our brand through integrated marketing campaigns. Deliverables include the strategy to integrate, roadmap, communicate and implement. Assist in application of the brand in all instances including co-branding, consumer facing brand materials and internal communication referencing the brand.

Workplace

- Support the selling system project, including updating collateral, reviewing assets to ensure value, and making recommendations for improvement. Support the participant national campaign and educational materials with an active role from creative to execution and measurement.

Marketing Planning and Deployment

--- Partner with MP&D team to manage day-to-day operations of the Brand Ambassador program (sponsorship reviews, database administration, etc.). Provide support and partnership on ad approvals and expirations in AdWorks platform as well as collaborating with streamlining and implementing deployment process with Business Partners.

Business Development

- Develop change management strategy, create a communication plan, conduct stakeholder analysis, develop communication across multiple audiences

Community Responsibility

- Plan and execute special events, build a toolkit, review and improve internal and external communication content, compile mid-year grant progress reports and volunteer surveys

Keywords: MassMutual, Springfield , Current College Students - Marketing Intern (Summer 2019), Advertising , Springfield, Massachusetts

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