SpringfieldMARecruiter Since 2001
the smart solution for Springfield jobs

Database CRM Digital Marketing Consultant

Company: Mass Mutual
Location: Springfield
Posted on: July 12, 2019

Job Description:

Since 1851, MassMutual s commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We re people helping people. A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other. Together, we re stronger. Description * Manages e-mail and direct mail campaigns for Client Acquisition & Retention team, including prospect and client efforts, as well as lead nurturing and remarketing. * Processes data for email and direct mail campaigns; set up audits to ensure accuracy of files. Leverages CRM and Salesforce Marketing Cloud and CRM Platform to develop automated, data-triggered journeys. * Ability to understand and extract data from complex databases through the use of various business applications. * Ability to work with cross-functional teams to define business and test data requirements, prioritizing most significant opportunities and efficiencies across campaigns. * Interfacing with various development teams to evaluate, maintain and innovate technical aspects of key marketing systems * Setup marketing campaigns in accordance with best practices to ensure tracking integrity. Measure campaign results and make actionable recommendations. Optimize marketing campaigns/workflows based on performance. This includes researching access to new data points or adjusting campaign segmentation criteria. Comfortable learning and driving new technology implementation and adoption * Participate in budgeting and vendor management to minimize costs while maintaining quality work * Manage schedules and timelines to maintain campaign dates * Assist with the annual planning process. * Contribute to continuous review of process improvements in campaign development, quality control, database analysis, etc. QUALIFICATIONS * 3 years of email marketing experience is required * Experience with marketing automation tools, such as Marketo, Eloqua Marketing Cloud, or with email campaign tools, such as IBM Watson. * Experience running A/B and multivariate split tests * Advanced MS Office proficiency, particularly in MS Excel * Database management skills required, experience working various database programs, including the ability to write simple queries and extract data, advanced SQL experience preferred * Basic understanding of direct response tracking methodologies and sales attribution models * Basic knowledge of statistical techniques, such as predictive models and significance, and how/when to apply them * Solid quantitative skills able to extrapolate information and apply to other areas * Able to understand and influence tactical details, while identifying and communicating items of primary importance * Able to review large sets of data and evaluate for consistency and accuracy * Ability to formalize and standardize process flows and quality control procedures * Strong organizational skills and attention to detail * Self-motivated and flexible, able to manage multiple priorities at once * Authorized to work in the United States without sponsoring now or in the future. PREFERRED QUALIFICATIONS * 7 years of relevant digital/direct marketing experience a plus * Experience with Alteryx/Tableau a plus * Advanced SQL experience preferred * Working knowledge of Atlassian Suite (Jira, Confluence) * Agile Methodologies * Salesforce experience a plus Ranked No. 93 in the annual FORTUNE 500 Ranking (FORTUNE Magazine, June 2018) and recognized as a World s Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It s more than our company structure it s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual. CORE VALUES Focus on the Customer: We understand our customers well and look for every opportunity to deliver an experience that is clear, easy, personal, human, empowering and trustworthy. Act with Integrity: We deliver on our promises by being open, honest and humble and by adhering to the letter and spirit of applicable laws, rules, regulations and company policies. Value People: We respect and learn from each other s diverse backgrounds, experiences and ideas. We engage and develop people to their greatest potential. Work Collaboratively: We work together to achieve results by actively listening, seeking, understanding and creating solutions as a unified team driving toward one company, one culture, one brand. Achieve Results: We focus on winning by exceeding expectations and getting better everyone, every day. For more information, visit ****************** or find us on Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest. MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

Keywords: Mass Mutual, Springfield , Database CRM Digital Marketing Consultant, Advertising , Springfield, Massachusetts

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Regional Marketing Manager (Centrifuges and Freezers)
Description: Position: Regional Marketing Manager Centrifuges and Freezers Location: Framingham, MA Job Id: 777 of Openings: 1 Eppendorf is looking for a Regional Marketing Manager-Centrifugation and Service based (more...)
Company: Eppendorf
Location: Framingham
Posted on: 07/20/2019

Marketing Program Leader, Partnership Marketing
Description: Auto Partnerships Marketing Program Leader, Partnership Marketing Do you want to play a role in achieving Liberty Mutuals goal of becoming the fastest growing direct player in the insurance industry (more...)
Company: Liberty Mutual Insurance
Location: Boston
Posted on: 07/20/2019

Chief Marketing Officer-Global Retail Markets
Description: Do you want to lead our world-class marketing organization in becoming the fastest growing direct player in the insurance industry If yes, then join our team as Liberty Mutual's next Chief Marketing (more...)
Company: Liberty Mutual Insurance
Location: Boston
Posted on: 07/20/2019


Small Business Marketing Specialist
Description: We are seeking a Small Business Marketing Specialist who will assist small local businesses with their digital marketing. We are looking for an experienced marketer with strong communication skills and (more...)
Company: ThriveHive
Location: Boston
Posted on: 07/20/2019

Marketing & Public Relations Internship - Fall 2019
Description: Our Exciting Work EnvironmentThis position is located at TD Garden, located in Boston, MA. It is home to the 2011 NHL's Stanley Cup Champion Boston Bruins and the NBA's Boston Celtics. The state-of-the-art (more...)
Company: Delaware North
Location: Boston
Posted on: 07/20/2019

Preschool Photographer
Description: Join our team as a Preschool Photographer Full and part-time positions available As a Photographer, you: ul li Have the opportunity to capture several hundred smiles every week
Company: Lifetouch Preschool Portraits
Location: Boston
Posted on: 07/20/2019

Marketing Coordinator
Description: The Marketing Coordinator is experienced in handling a wide range of marketing support tasks and is able to work independently. The Marketing Coordinator must be exceedingly well organized, flexible and (more...)
Company: OJB Landscape Architecture
Location: Boston
Posted on: 07/20/2019

Investment Products Marketing Lead
Description: SUMMARY br br MassMutual Funds is a leading multi-manager investment firm focused on the retirement industry. We deliver unique investment solutions leveraging institutional asset managers with an (more...)
Company: MassMutual
Location: Boston
Posted on: 07/20/2019

Associate Scientist, iPSC Genomic Editing
Description: GPS Staffing is a nationwide preferred provider of staffing and recruitment services. GPS has over 25 years of dedicated staffing partnerships with organizations ranging from International Fortune 500 (more...)
Company: GPS STaffing
Location: Cambridge
Posted on: 07/20/2019

Technical Writer/Editor III with Security Clearance
Description: CHENEGA HEALTHCARE SERVICES, LLC Company Job Title: Technical Writer / Editor III Chenega Job Title: Clearance: Background Check Location: Boston, MA Reports To: Program Manager FLSA Status: Non-Exempt, (more...)
Company: Chenega Corporation
Location: Boston
Posted on: 07/20/2019

Log In or Create An Account

Get the latest Massachusetts jobs by following @recnetMA on Twitter!

Springfield RSS job feeds