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Director of Business Development

Company: Health New England
Location: Springfield
Posted on: January 7, 2021

Job Description:

SUMMARY: The Director of Business Development directs the area of business development which includes the design, delivery and evaluation of both new and existing lines of business, products and benefits. This position provides overall leadership of the product cycle and development of lines of business which is an integral part of growing and maintaining membership and revenue.ESSENTIAL FUNCTIONS:Develop and Implement Business Development Strategy - 70%

  • Leads strategy and business case activities related to the business development cycle which includes research, planning, prioritizing, implementing and evaluating products, benefits and lines of business
  • Develops multi-year growth strategies for the Commercial lines of business including the plan offerings, geography, differentiating features and product continuum. Align Commercial growth initiatives with overall strategic goals of HNE
  • Assists with the planning and development of government programs new products and ventures.
  • Leads implementation projects and oversees account management of current and future Integrated Delivery Networks
  • Works Collaboratively with Executive Leadership Team (ELT) on IDN and business development initiatives and potential opportunities
  • Develops an annual product development plan outlining goals, priorities, tactics and timing
  • Conducts quarterly product reviews by analyzing Medical Loss Ratio reports, membership movement, complaints/appeals data and other pertinent data. Synthesize and document findings, report to Executive Leadership Team (ELT) and take action on any improvement opportunities
  • Addresses emerging issues requiring re-prioritization, additional resources or change in direction
  • Creates work groups and assigns cross-functional resources to accomplish implementation of products, benefits and lines of businessInternal and External Relations - 30%
    • Hosts product offering selection meeting and product continuum review with Sales and Finance which facilitates the determination of which products to sell in each market segment.
    • Establishes relationships with the broker community in an effort to gather competitive intelligence, and product development ideas.
    • Designs and conducts training for internal and external constituents
    • Leads competitive analysis process including the review of competitor's websites, DOI filings, broker information and other related materials.
    • Manages product development staff and leverage other departments resources to implement new products, benefits and lines of business.
    • Participates in Directors' Team goals and initiatives.
    • Acts as a liaison between the ELT and product related operational teams by providing status updates and outlining senior level strategyMINIMUM REQUIREMENTS:Bachelor's degree in Marketing, Business or related field (Master's degree preferred) with 7-10 years of experience in business or product development preferably in health insurance or related industry; or an equivalent combination of education and experience.
      • Prior leadership experience to the manager level
      • Strong organizational and prioritization skills
      • Excellent communication skills - written, verbal, presentation and interpersonal
      • Proven project management and problem resolution skills
      • Critical thinking and decision making skills
      • Skilled in MS Project, PowerPoint and Excel
      • Ability to multitask, influence and negotiateWORKING CONDITIONS: Works in a standard office-based environmentSUPERVISORY RESPONSIBILITIES:
        • Product Development Manager
        • Health Management Program Manager
        • PR, Content & Engagement Manager
        • Communications Specialist
        • Brand and Marketing Strategy Manager
        • Communications Platform Administrator
        • Communications Coordinator

Keywords: Health New England, Springfield , Director of Business Development, Executive , Springfield, Massachusetts

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