Market Research Advisor - US Commercial - Remote

Company: The Cigna Group
Location: Springfield
Posted on: May 27, 2023

Job Description:

Our Team
Market Insights is a central, shared research and analytical center of excellence (COE) that supports fact-based decision making to enable our customer-centric strategy. We seek to partner with our internal clients and business across several areas:
--- Identifying new business opportunities and areas for business growth
--- Understanding consumers, customers and employers' needs & expectations
--- Evaluating customer loyalty / satisfaction to inform customer experience priorities
--- Designing and assessing products, services and channel approaches
--- Tracking brand performance and recommending course adjustment
--- Building our brand positioning and relevancy
Ultimately, our goal is to guide effective business decisions and actions with the needs of Cigna's customers and employer clients in mind.
Role Summary
The Market Research Advisor is responsible for the market research and insight needs of our US Commercial business.
This role reports to the Market Research Senior Manager for US Commercial. Jointly they develop and drive a research agenda that supports strategic insight generation, communication and activation with internal stakeholders, brokers and clients.
The role collaborates across all levels of the organization to define business and research objectives and recommend and execute appropriate research designs. Ultimately, the Advisor ensures research is conducted with business actions in mind, at the highest quality levels to build trust and confidence in the findings, insights and implications that support key business decisions.
In short, this position will be responsible for:
--- Internal client relationship management and prioritization
--- Research project design and execution
--- Quality control
--- Vendor management
--- Compliance with internal and external regulations
--- Keeping up to date on latest methodologies and technology
--- Championing strategies that provide deep and broad-based consumer & client, and marketplace knowledge
--- Synthesis of insights across multiple projects, sources etc.
--- Clear communication of insights to develop relationships of trust, and to provide convincing business insights
Ideal Requirements
The successful candidate will have a proven track record in driving a research agenda with real impact in a complex and matrixed business environment. Further, the ideal candidate will be an expert in all aspects of research design and execution, comfortable leading in a highly collaborative setting, able to effectively influence and work with senior leaders.
The ideal candidate will have a minimum of 5-7+ years' market research experience and demonstrate increasing responsibility in their previous roles.
Desired skills should include:
--- Proven ability to build and drive a research agenda aligned to business objectives and strategies
--- Demonstrated expertise in consumer and B2B research
--- Proven experience managing and extracting insights from both quantitative and qualitative research
--- Able to combine and reconcile information from a variety of sources - qualitative, quantitative, custom, and business metrics - to develop convincing business plans
--- Ability to balance the science of market research with sound, practical insights
--- Ability to influence senior leaders
--- Understanding of the health industry or financial services, though not required
--- Proven experience managing research vendors
--- Prior experience on both the vendor and client-side is preferred
Preferred Master's degree in Marketing Science/Market Research, Economics or Statistics or equivalent work experience.
Personal traits
--- Initiative and drive for results; problem solver
--- Quick study, high energy, self-starter, approachable, and collaborative
--- Influential and impactful presentation and communication skills
--- Business acumen
--- Flexibility, keen to improve organizational effectiveness
--- Team player
--- Strong prioritization skills and ability to handle multiple tasks and projects simultaneously
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

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